This little gem . . . has already been a sell-out success in Europe and it’s likely to be the same here. (Evening Standard)

It’s one of the most readable, entertaining volumes on systematic cognitive errors you are ever likely to need. You don’t know what a systematic cognitive error is? You should read this book. (Big Issue)

A Swiss novelist and successful entrepreneur reveals the secrets of perfect decision making. (Marie Claire)

No wonder this book has been a sensation in Europe. Dobelli examines our most common decision-making failings with engaging eloquence and describes how to counter them with instructive good sense. (Robert Cialdini)

This book will change the way you think (Dan Goldstein, London Business School)

This book provides a truly fresh perspective. It is intelligent, informative and witty. Rolf Dobelli’s clear prose illuminates how we think. (Cristoph Franz, Global Ceo, Lufthansa Airlines)

A treat – highly relevant, scientifically grounded and beautifully written. (Claudio Feser, CEO McKinsey Switzerland)

A fireworks show of insights into how our minds work. (Iris Bohnet, Harvard Kennedy School)