Description

Is there a way to send out impactful messages that people remember for days?Is there a way to influence people without pushing data and analysis on them?Is there an effective way to drive change in an organization?Yes, through stories.Storytelling in business is different from telling stories to friends in a bar. It needs to be based on facts. Stories at Work will teach you how to wrap your stories in context and deliver them in a way that grabs your audience’s attention.The special tools, techniques and structures in this book will help you bring the power of stories into your day-to-day business communication. They will enable you to connect, engage and inspire, and ensure that everything you share has a lasting impression on your listeners.

Here are a few questions our readers have asked the author.

1. What is business storytelling?

Business storytelling is the usage of stories and story structures in a business situation in order to increase impact and memorability.

We are all struggling to communicate in a way that engages and inspires our teams and other stakeholders. However, the current approach of assertions and PowerPoint presentations don’t seem to be able to do the trick. That’s where stories come in. When we use stories in our communication, we harness the three power of stories – stories are easy to understand, stories are easy to remember & stories are easy to retell.

Storytelling in a business is a bit different from storytelling in a bar. In business it needs to be based on facts. This book teaches us how to do this.

2. Is business storytelling only for people working in big organisations?

No. Business storytelling is about being able to deliver impactful communication.

It can help anyone who needs to communicate whether they are communicating to one person or to a team. Using stories and story structures will ensure their messages are understood and remembered. It can benefit not only people in business but also anyone else for whom communication is important like teachers, trainers, lawyers or doctors.

3. Does this book contains stories from workplaces?

While this book does contain a few stories from workplaces, this book is designed to help the reader to become a storyteller and be able to be a person whose communication is impactful and memorable. Someone who inspires people to act based on the information received.