Description
Why do so many global strategies fail–despite companies’ powerful brands and other
border-crossing advantages? Because a one-size-fits-all strategy no longer stands a
chance.
When firms believe in the illusions of a “flat” world and the death of distance, they
charge across borders as if the globe were one seamless marketplace. But cross border
differences are larger than we assume. Most economic activity–including
trade, real and financial investment, tourism and communication–happens locally,
not internationally. In this “semi globalized” approach, companies can cross borders
more profitably by basing their strategies on the geopolitical differences that matter;
they must identify the barriers their strategies will have to overcome and they must
build bridges to cross those barriers. Based on rigorous research, Pankaj Ghemawat
shows how to create successful strategies and provides practical management tools so
you can:
Assess the cultural, administrative, geographic and economic differences
between regions at the industry level–and decide which ones require attention
Track the implications of the specific border-crossing actions that will impact
your company’s ability to create value the most
Generate superior performance through strategies that are optimized for the
three A’s: adaptation (adjusting to differences), aggregation (overcoming
differences) and arbitrage (exploiting differences), Using in-depth examples, Ghemawat reveals how companies such as CEMEX, Toyota,
Procter and Gamble, Tata Consultancy Services, IBM and GE Healthcare are adroitly
managing cross-border differences. He also shares examples of other well-known
companies that have failed at this challenge. Crucial for any business competing
across borders, Redefining Global Strategy will help you make the most of our
semi globalized world.
Review
Praise for Redefining Global Strategy:
Samuel J. Palmisano, former Chairman of the Board and CEO, IBM Corporation–
“Pankaj Ghemawat has created an important strategic guidebook for leaders of the globally integrated enterprises of the twenty-first century. His analytical framework is both visionary and pragmatic–aware of the broad historic trajectories of globalization, but grounded in the real kinds of decisions business leaders have to make now. His caveats about ‘semiglobalization’ provide a salutary reminder that massive change of this kind doesn’t happen overnight. By basing his analysis on real-world case studies and a mastery of economic data, Ghemawat helps CEOs and leaders make smart decisions on one of the most important challenges we all face.”
Michael Porter, Bishop William Lawrence University Professor, Harvard Business School–
“Pankaj Ghemawat is one of those rare individuals who combines world-class scholarship with a deep knowledge of business practice. Redefining Global Strategy tackles the crucial balance between local and global that will often define success in an increasingly globalized world economy.”
Prof. Dr. Ulrich Lehner, Chairman of the Supervisory Board, Deutsche Telekom and Thyssenkrupp AG–
“Pankaj Ghemawat’s differentiated industry- and company-specific views on globalization offer essential insights and thought-provoking impulses for today’s decision makers. For anyone who aims to realize the full potential of globalization, it clearly confirms: the world isn’t flat!”
Jose Ignacio Goirigolzarri, President, Bankia–
“International firms have to reflect more deeply on how to coordinate their commitments around the world. Pankaj Ghemawat’s pioneering book offers an innovative approach for how to deal with this critical challenge.”
Ratan Tata, former Chairman, Tata Group–
“Pankaj Ghemawat’s Redefining Global Strategy has very appropriately identified the world we live in as only ‘semiglobalized.’ He builds on this definition to present some very valuable and innovative frameworks for developing strategies for internationalization and global value creation. The book offers a comprehensive treatment of one of the most important issues engaging the business community.”
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